As a seasoned UX Research and Strategy leader, my approach is defined by decoding complex human behaviors, rapidly translating insights into business impact, then prototyping and testing future product landscapes. I bridge the gap between human-centered data and high-level product vision to ensure teams build what matters next.
Teams I've worked with as either an employee or consultant.
I'm a UX Research & Strategy leader with 15+ years directing research‑driven design for Fortune 100 and internal‑facing enterprise platforms. I cut through complexity, translating business and user needs into end‑to‑end journeys, wireframes, and prototypes through cross‑functional teams while tailoring collaboration to each stakeholder and generating novel angles on entrenched problems.
The common thread across the work below: get close to the people who'll use the thing, find the tension between what the business believes and what customers actually experience, and turn that gap into a concrete plan. I'm an eager adopter of applied AI in research and design workflows and continue to learn more effective practices.
Want the full work history, roles, and outcomes? Email me.
Strengths in practice, and where I keep myself in check.
Six engagements I love to talk about. All have tension. Some with resolution. Each with a lasting lesson.
View all 7 slides ⤢The gap between rigid dealership sales funnels and the fluid, nuanced journey buyers actually want.
Delivered the qualitative blueprints that scaled the client's award‑winning Digital Transformation Office.
View all 3 slides ⤢The misalignment between feature‑led engineering velocity and the actual, day‑to‑day operational workflows of the end users.
Restored significant capital efficiency by reducing IT support ticket volume by 20% and recapturing ~200 hours of employee productivity annually.*
View all 4 slides ⤢The enterprise impulse to bundle every service at checkout versus the customer's desire to take things one step at a time.
Initiative defunded due to reprioritization.
View all 5 slides ⤢Giving patients the detailed breakdown they wanted ended up giving them every reason to walk away without paying.
Following an executive alignment workshop, leadership decided to maintain the status quo.
View all 3 slides ⤢A quick loan solves an early crisis, but maturing business owners wanted guidance high‑speed lenders weren't built to provide.
Leadership opted for their existing high‑speed loan engine instead of expanding into full‑service advisory.
View all 6 slides ⤢Customers didn't need another reminder that their credit was bad; they needed an ethical partner to show them how to dig themselves out.
Defined the product strategy for a suite of financial literacy tools now actively empowering millions of users.
* Based on projections.
Mycal's one of the smartest we've worked with. We consider him one of us and a valuable resource. We want him involved in everything we do.
A rare ability to quickly discern core customer issues beneath layers of tech, process, and organizational complexity… Clients viewed him not just as a delivery lead, but as a true strategic partner.
He challenges assumptions that others may not even realize are there, consistently identifying opportunities for innovation and improvement.
A natural teacher and guide… Mycal was always most invested in my success first, helping me mature my craft and navigate demanding clients.
His leadership was truly game‑changing… striking the perfect balance of support and autonomy to build my confidence and ownership.
An inspiring strategist who brings cross‑functional teams together to provide clarity regardless of a messy reality.
A master facilitator… I have seen him transform a room of cold, protective business leaders into enthusiastic collaborators.
He has the unique ability to push back until he gets to the root of the problem, providing feedback while empowering you to find the answer.
A great problem solver and leader who constantly challenges the status quo to uncover what is truly meaningful.
In a class of his own in terms of creativity, drive, and curiosity… his infectious energy fuels the creation of truly new ideas.
An extremely thoughtful collaborator who balances structured methodology with genuine creativity and ingenuity.
He did an outstanding job of putting a process in place and gained everyone's respect… Impacted not only product design, but what products we should bring to market.
Whether you need a research program stood up from scratch or a second opinion on where the real friction is, I'd love to hear about it.